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How Qualityclickss Helped Solglow Powers Generate Consistent Rooftop Solar Leads in Kerala

6/1/20264 min read

Client Name - Solglow Power

  • Location - Kerala

  • Product - Residential rooftop solar panel

  • Goal - Generate qulaified homeowner leads consistently through paid ads

  • Platform used - Meta Ads (Facebook/instagram) + Whatsapp

The Challenge

When Solglow Powers approached Qualityclickss, they were in a situation familiar to many growing solar companies in India: good product, strong installation team, happy customers but no reliable system for generating new leads.

They were relying almost entirely on referrals and dealer contacts. Some months were great. Others were quiet. They had no way to predict or control their lead flow, which made it impossible to plan installations, staffing, or growth.

Their specific challenges:

  • No paid advertising presence zero digital lead generation system

  • Website was hosted on an unreliable platform with limited customisation for conversions

  • No lead tracking, calls came in but there was no way to trace which source generated them

  • High-ticket product (₹1.5L-3.5L per installation) meant homeowners needed multiple touchpoints before committing

  • Competitive market several established solar brands already running ads in Kerala

The Qualityclickss Strategy

Phase 1: Foundation (Weeks 1-2)

  • Built a dedicated mobile-optimised landing page focused on one offer: "Get a FREE Rooftop Solar Assessment for Your Home"

  • Set up Facebook Pixel and Google conversion tracking before spending a single rupee on ads

  • Configured WhatsApp Business for instant lead follow-up

  • Researched high-intent keywords for Kerala homeowners (district-level + subsidy-related searches)

Phase 2: Campaign Launch (Weeks 3-6)

  • Launched Google Search Ads targeting keywords like "rooftop solar Kerala", "solar panel installation Thrissur/Kochi/Calicut", "PM Surya Ghar subsidy Kerala"

  • Launched Facebook Lead Form Ads with two ad angles: (1) electricity savings angle "Cut Your Bill by 80%" and (2) government subsidy angle "Check Your PM Surya Ghar Subsidy Eligibility"

  • Set daily budget conservatively at ₹500/day to test which ad angle and audience performed best before scaling

  • All leads routed to a shared WhatsApp group for instant follow-up by the Solglow team

Early Results — Campaign in Progress

The Solglow Powers campaign is currently live and actively running. Here's what the first 1–2 months of Facebook, Instagram, and WhatsApp ads have delivered:

Campaign duration - 1-2 month (still ongoing)

Platform Running - Facebook/instagram and Whatsapp Click-to-chat Ads

Total ad spend - 5000

Lead Generated - 30 to 50 qualified homeowner inquiries

Primary lead channel - Whatsapp (Highest volume and fastest response rate)

Average cost per lead - 100 -130 (Well below industry average of ₹300-500

Campaign status - Active and optimising creative and scaling top performing ad sets


For a campaign running on a lean starting budget of ₹5,000, these early numbers are very encouraging. The cost-per-lead is already outperforming what most solar companies pay on Google Ads — a strong signal that the targeting, creative, and offer are resonating with Kerala homeowners.

What's working well so far:

Key Learnings from the Solglow Powers Campaign (So Far)

1. WhatsApp ads are driving the highest quality conversations

The WhatsApp click-to-chat campaign objective has been the standout performer. When a homeowner clicks the ad and lands directly in a WhatsApp chat with Solglow Powers, the conversation feels personal and immediate far less intimidating than filling a form or making a cold call. These leads are warmer and more likely to book a site assessment.

2. Facebook + Instagram together give better reach than either alone

Running placements across both Facebook and Instagram has allowed the campaign to reach different segments of the Kerala homeowner audience older homeowners on Facebook, younger ones on Instagram without duplicating spend. The algorithm has been effective at finding the right person on the right platform.

3. The subsidy angle in ad creative is generating strong click-through rates

Ads leading with the PM Surya Ghar subsidy angle "Check if your home is eligible for ₹78,000 in solar subsidy" — are outperforming generic savings-led creatives. Kerala homeowners are aware that solar saves money. What stops them is uncertainty about cost and eligibility. The subsidy angle directly addresses that hesitation.

4. Early-stage optimisation is already cutting cost-per-lead

In the first two weeks, we identified two underperforming audience segments and reallocated that budget to the top-performing age and interest group (homeowners aged 35–55 interested in home improvement and energy). This single adjustment reduced cost-per-lead by approximately 30% without increasing the budget.

5. Low budget, high learning value

The ₹5,000 initial budget wasn't about scale it was about finding what works before spending more. We now have clear data on which ad angles, audiences, and placements perform best for Solglow Powers specifically. This makes the next phase of scaling significantly more efficient and lower risk.

What's next: With the foundation now proven, the plan is to increase the daily budget, introduce retargeting for landing page visitors, and test video testimonial creatives featuring real Solglow Powers customers a format that consistently drives strong results in the solar category.

What This Means for Your Solar Business

Whether you're a solar company in Kerala, Maharashtra, or anywhere in India, the fundamentals are the same:

  • Homeowners are searching for solar — you need to be visible when they do

  • The subsidy angle is powerful — lead with government schemes, not just savings

  • A dedicated landing page is non-negotiable — your homepage will kill your conversion rate

  • WhatsApp follow-up within 15 minutes — this alone can triple your lead-to-assessment rate

  • Retargeting is where the hidden ROI is — most solar companies ignore it entirely

The solar market in India is growing fast. The companies that build strong digital lead generation systems now will dominate their regions for years to come. The ones that wait will find the market already captured by competitors who moved earlier.

Want to Build a Lead Generation System for Your Solar Business?

If you're a solar company in India looking to move beyond referrals and build a consistent, scalable source of qualified homeowner leads, we'd love to talk.

At Qualityclickss, we specialise in paid ads for industries where the stakes are high and the sales cycle is long. We don't just run ads, we build the full system: landing page, tracking, creatives, follow-up flow, and ongoing optimisation.

Book a FREE Solar Ads Strategy Call:

  • We review your current lead generation setup

  • Map out a paid ads strategy specific to your region and product

  • Give you a 30-day launch roadmap — no obligation

📞 WhatsApp Us: wa.me/9226198456

🌐 Book Your Free Call: qualityclickss.com/contact